Skip to main content

You are in:

Home Large Print Books Non-fiction Business, finance & law The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google

The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google (large print)
Scott Galloway

The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google

  • Format: Largeprint - paperback
  • Released: 3 October 2017
  • Publisher: Random House Large Print Publish
  • ISBN: 9780525501220
  • Category: Large Print Books Non-fiction Business, finance & law
  • Availability: Usually delivered within 14 days.
  • Our Price: 29.49
  • Number Of Pages: 448
(You can remove it later)
 

Book summary

For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway.

Instead of buying the myths these compa-nies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they're almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world's first trillion-dollar company, can anyone chal-lenge them?

In the same irreverent style that has made him one of the world's most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can't match. And he reveals how you can apply the lessons of their ascent to your own business or career.

Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.

 

Other books by Scott Galloway

Large print

  • No Book Found

 

 

Other categories worth exploring

 

You may wish to read our delivery charge and refund policies.

Not ready to buy just yet? Bookmark this page and come back any time you want!

Large Print
Special Offers


Suggested
reading

Check out these great reading suggestions:


Large Print
Best Sellers